WE
LOVE
BORING
WE
LOVE
BORING
We love boring.
Running towards complexity. Diving into intricate supply chains, layered management, and regulations to create cohesive brand ecosystems.
We find poetry in the prosaic.
And when your results take off, you might fall in love with boring too.
10.7%
OF US GDP IS FROM THE MANUFACTURING
INDUSTRY, THE LARGEST SECTOR OF
OUR ECONOMY.
YET, ITS STORIES ARE NOT BEING TOLD.
THAT’S WHERE WE COME IN.
About
WE’RE A BRAND STRATEGY SHOP HIGHLIGHTING THE UNSUNG HEROES FROM THE BACKBONE OF THE ECONOMY.
We Bring Major League Insight
Delta One Lounge
Launching the Delta One Lounge, a destination like no other.
As part of a multiyear partnership with Delta Air Lines, we developed the brand strategy and integrated campaign strategy for their biggest launch of 2024: the Delta One Lounge. This exclusive and coveted destination would enable the storied airline to cement its role as a premium brand and enter a new era of travel.
Build awareness of the new Delta One Lounges
Cement Delta as a premium lifestyle brand
Drive Delta One Cabin purchase and premium revenue
Reviewing the new Delta One Loungein New York, a stunning masterpiece.
Luma Bridge
Developing a cohesive brand strategy, name, and visual identity for a lifesaving oncology clinical research organization.
At the heels of Summit Partners’ acquisition of Cancer Insights, we partnered with their newly formed leadership team to usher in the next era of growth and evolution–supporting their journey from a niche research provider to a national oncology powerhouse.
Develop a brand strategy, name, and visual identity to support the company’s next phase of growth
Signal expansion from a niche clinical research organization to a nationally known provider
The LumaBridge name change reflects the company's vision for working hand-in-hand with emerging biopharma companies and lighting a path forward to the development of life-changing immunotherapy cancer treatments.
Trane Supply
Ushering Trane Supply’s Next Era of Growth.
In 2022, we began working with Trane Supply to codify the business unit’s unique value proposition and gain credit for its contributions to the Trane Technologies business. Our work spanned immersion, strategic messaging and positioning development, and ultimately, brand training to help cascade the brand across the organization.
Distill and communicate Trane Supply’s unique value proposition
Cascade the new brand story across Trane Technologies
The Imber team went above and beyond to learn our business, from reviewing our existing brand documents, performing a competitive analysis, and interviewing over 30 internal stakeholders throughout the entirety of our time working together.
Nestlé
Developing a foundational messaging strategy for the launch of Nestlé’s global youth innovation initiative.
We worked with Nestlé’s corporate R&D and communications teams to align global stakeholders around their vision for a new digital platform focused on inspiring young entrepreneurs to engage with their innovation ecosystem.
Drive internal alignment around the program’s reason for being
Develop an external messaging strategy for communicating to global youth audiences
Bring the messaging to life through digital communications
At Nestlé we work with startups, entrepreneurs, innovators and researchers to drive innovation, bring good ideas to market fast and provide nutritious, sustainable and affordable products for a growing world population. Our new digital platform supports young people to bring great ideas to life across the food value chain, shaping the future of food!
Our services—from idea to execution
Brand Strategy
- • Brand Positioning
- • Messaging & Tone of Voice
- • Naming & Tagline Development
- • Brand Architecture & Portfolio Strategy
- • Brand Training & Activation
Marketing Research
- • Qualitative Research
- • Persona Development
- • Communications & Channel Planning
- • Customer Journey Development
Marketing Org Strategy
- • Marketing Organization Design
- • Strategic Planning & Roadmap Development
- • Brand Governance
Design
- • Logo & Visual Identity System
- • Website Design
- • Marketing Collateral Design